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MKT-101 Valid Exam Answers, MKT-101 Latest Dumps Ebook

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Salesforce MKT-101 (Build and Analyze Customer Journeys using Marketing Cloud) Exam is a certification exam that validates a professional’s knowledge and skills in building and analyzing customer journeys using Salesforce Marketing Cloud. MKT-101 exam is designed for individuals who are responsible for designing, executing, and analyzing customer journeys using the Marketing Cloud platform.

Salesforce MKT-101 is an important exam that provides marketers with the skills and knowledge needed to create effective customer journeys using Marketing Cloud. It covers a range of topics related to marketing automation, data management, and customer engagement. Those who pass the exam will gain a valuable credential that demonstrates their expertise in marketing automation and their ability to create personalized customer journeys that drive revenue growth.

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q91-Q96):

NEW QUESTION # 91
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

A. Create and send to a sendable data extension containing those needed fields using a query activity.
B. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
C. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
D. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.

Answer: A

Explanation:
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5

NEW QUESTION # 92
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.
Which design should a consultant recommend for segmentation?

A. Link the data extensions in an Attribute Group.
B. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
C. Establish data relationships and create Data Filters for the marketer to modify.
D. Create SQL Query Activities for the marketer to modify.

Answer: B

Explanation:
To send an email with personalized fields from multiple data extensions without coding experience, Northern Trail Outfitters should combine the data outside of Marketing Cloud and upload it into a sendable data extension. This will allow them to have all the required fields for personalization in one data source and avoid using complex scripting or queries to join and filter data from multiple data extensions.
Establishing data relationships and creating data filters would not help with personalization, as they are used for segmentation purposes. Creating SQL query activities would require coding skills and experience with SQL syntax. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5

NEW QUESTION # 93
NTO completed a data review process and discovered their data extensions folders contain hundreds of filtered data
extensions which are never used. What tool could NTO use to alleviate the number of filtered audience that are related for
sending?

A. Filter activity
B. Data filter
C. Filtered group
D. SQL query activities

Answer: A

NEW QUESTION # 94
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.

A. Support non-English responses with Reply Mail Management.
B. Tracking information for campaigns sent by each office.
C. Localized language and display options based on location and culture.
D. Localized physical mailing address displayed in the default email footer

Answer: B,C

NEW QUESTION # 95
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?

A. Google Analytics 360
B. Audience Studio
C. Web Analytics Connector
D. Data Studio

Answer: D

NEW QUESTION # 96
......

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